November 8, 2022

Casey Neistat: Return to NYC, Discovery, Community, Collaboration, Connection | Turn the Lens #21

Jeff Frick
Episode Description

When Casey Neistat announced that he, Candice and the family were moving back to Manhattan, you might have heard a collective cheer from his many fans and followers, rising just above the distinctive 'bzzzz'ing' sound of his beloved Boosted Board motors. What many don't know, is the impact Casey had on my life, along a number of tangents, Boosted Boards being one, but more importantly, the lessons learned about content discovery in an asynch content consumption world. These are lessons I've try to incorporate in my content strategy, and teachings. And while I should have recorded it on my board or OneWheel, let me invite you to join me on a morning coffee walk, a bit less precarious, and less wind noise. Shot on my Samsung S21 for something different. I also read somewhere that most podcasts don't get past episode 20, so what better way to celebrate moving past that post, and doing something special for 21, on S21, like we did something special for Episode 13.So without further delay, and with my B2B marketing, product, and communication pros in mind, Lessons from Casey.

Date of record:
October 25, 2022

People, Short Links and References

Casey Neistat

‍

YouTube Channel - https://www.youtube.com/c/Caseyneistatofficial 

‍

Select Casey Videos

‍

how this BLIND SURFER GOT 1MILLIONS SUBSCRIBERS IN A MONTH, CaseyNeistat YouTube, Sept 15, 2022

https://youtu.be/RoDi72mL5sg

‍

We moved back to NYC, CaseyNeistat YouTube, Sept 14, 2022

https://youtu.be/4juSAp9jQjA 

‍

HE'S FINALLY HERE!, CaseyNeistat YouTube, March 24, 2017

https://youtu.be/ua9lfsSX6Y0 

‍

WHY i LOVE THIS PLACE, CaseyNeistat YouTube, Sept 4, 2016
https://youtu.be/z5NVOHZpYK0 

‍

THE ONLY THING BETTER THAN A BOOSTED BOARD, CaseyNeistat YouTube, Sept 3, 2016
https://youtu.be/V2JbfugMGP4

‍

Boosted Board 2 HIGH SPEED TEST, CaseyNeistat YouTube, June 17, 2016

https://youtu.be/cSiQveOwyVs

‍

FIRST EVER BOOSTED BOARD 2!!!, CaseyNeistat YouTube, June 15, 2016 - https://youtu.be/rdNWP6sBgCk

 

Hotel Secret Room, CaseyNiestat YouTube, May 10, 2016 - 

https://youtu.be/f-yhrMFD1YM 

‍

MOTORIZED SKATEBOARD VS. BIKE iN NYC, CaseyNiestat YouTube, Nov 24, 2016

https://youtu.be/X_aWM3jWE8o

‍

FiRST TIME ON A BOOSTED BOARD FAiL, CaseyNiestat YouTube, Nov 21, 2015 

https://youtu.be/MkhYDUTbDPI

‍

what would you do with $25,000?, CaseyNiestat YouTube, Dec 16, 2013
https://youtu.be/jU7rhVub0rU

 

He needs a little help, CaseyNiestat YouTube, Sept 30, 2013 

https://youtu.be/nELmgVd0dWw 

‍

Make it Count, CaseyNiestat YouTube, April 9, 2012 

https://youtu.be/WxfZkMm3wcg 

‍

two dollar bills by Casey Neistat, CaseyNiestat YouTube, Oct 5, 2011 

https://youtu.be/IEa26lfbqOov 

‍

—-------------------------------

Rick Beato

‍

RickBeato.com

YouTube - https://www.youtube.com/channel/UCJquYOG5EL82sKTfH9aMA9Q  

Patreon - https://www.patreon.com/posts/music-theory-27213909 

Instagram - https://www.instagram.com/rickbeato1/ 

‍

The Sting Interview, Rick Beato YouTube, Nov 18, 2021 https://youtu.be/efRQh2vspVc 

‍

What Makes This Song Great? Ep. 105 SEAL (Kiss from a Rose, 1984), Rick Beato YouTube, June 8, 2021 https://youtu.be/Hhgoli8klLA 

Marques Brownlee (aka MKBHD) 

‍

MKBHD.com - https://mkbhd.com/ 

YouTube - https://www.youtube.com/channel/UCBJycsmduvYEL83R_U4JriQ  

Waveform: the MKBHD Podcast - https://podcasts.apple.com/us/podcast/waveform-the-mkbhd-podcast/id1474429475 

LinkedIn - https://www.linkedin.com/in/mkbhd/

Twitter - https://twitter.com/MKBHD 

Instagram - https://www.instagram.com/MKBHD/ 

Discord - https://discord.com/invite/MKBHD  

New York Empire - https://www.theaudl.com/empire/players 

Wikipedia - https://en.wikipedia.org/wiki/Marques_Brownlee 

‍

Casey Neistat Studio Tour!, Marques Brownlee YouTube, March 24, 2017 

https://youtu.be/mJY-HhPcFhQ 

‍

HE'S FINALLY HERE!, CaseyNeistat YouTube, March 24, 2017

https://youtu.be/ua9lfsSX6Y0 

Sean Evans

Casey Neistat Melts His Face Off While Eating Spicy Wings | Hot Ones - Season 4, Episode 22, Dec 14, 2017 - https://youtu.be/xLkHEZTSeoU 

 

Wikipedia - https://en.wikipedia.org/wiki/Sean_Evans_(interviewer) 

Twitter - https://twitter.com/seanseaevans 

‍

HotOnes - 355 episodes and counting - https://www.youtube.com/playlist?list=PLAzrgbu8gEMIIK3r4Se1dOZWSZzUSadfZ 

Episodes - https://en.wikipedia.org/wiki/List_of_Hot_Ones_episodes#Episodes 

Wikipedia - https://en.wikipedia.org/wiki/Hot_Ones 

First We Feats YouTube Channel - https://www.youtube.com/c/FirstWeFeast 

Andrew ‘SlyDog’ Stroh 

Golden Hour: A Onewheel XR Commute in Chicago: Andrew 'SlydogStroh' Stroh YouTube Channel, Sept 2018

https://youtu.be/V3vJtfZUlRo

Keith Townsend

The CTO Advisor LinkedIn  - https://www.linkedin.com/in/kltownsend/ 

Substack - https://ctoadvisor.substack.com

‍

6000 for conference carpet, Keith Townsend Substack, August 9, 2022

https://ctoadvisor.substack.com/p/6000-for-conference-carpet

 

‍

Twitter - https://twitter.com/CTOAdvisor/media 

‍

Select Tweets from the CTO Advisor 

https://twitter.com/CTOAdvisor/media

https://twitter.com/CTOAdvisor/status/1546870251521974279

https://twitter.com/CTOAdvisor/status/1563281303423750144

https://twitter.com/CTOAdvisor/status/1563739170215845888

https://twitter.com/CTOAdvisor/status/1564065520227196928

https://twitter.com/CTOAdvisor/status/1564435133641269249

https://twitter.com/CTOAdvisor/status/1565148106731114496

https://twitter.com/CTOAdvisor/status/1565332021886365696

https://twitter.com/CTOAdvisor/status/1565892805553033216

https://twitter.com/CTOAdvisor/status/1567225079544844288

https://twitter.com/CTOAdvisor/status/1572749043150757895

https://twitter.com/CTOAdvisor/status/1580281154225086466

‍

Jesse Wellens

‍

Jesse - YouTube - https://www.youtube.com/channel/UCgefQJC5UgbWJHDxBqB4qVg 

Instagram - https://www.instagram.com/jessewelle/

My Burning Man Film 2017 - https://youtu.be/8WyDjXSLg88 - 2017 Burning Man - Super 73 with Dad on the Play 

Burning Man 2018 - https://youtu.be/gCHQahpLdGE  - OneWheel on the Playa

Burning Man - My Playa Wife - https://youtu.be/WWriqZgJWHg - OneWheel on the Playa 

‍

—----------------------------------

‍

More links and references 

‍

Marlan Franklyn, the most famous delivery man online” I’m not an internet person’ - Today.com, Sept 19, 2015 -  https://www.today.com/news/marlan-franklyn-most-famous-delivery-man-online-im-not-internet-t45076

‍

Casey Neistat Is Teaching a Crash Course In Filmmaking With Virtual Learning Platform Monthly’, by Geoff Weiss, Tubefilter, Dec 8, 2021 

https://www.tubefilter.com/2021/12/08/casey-neistat-monthly-virtual-filmmaking-course/

‍

YouTube Sensation Casey Neistat teams up with Joby for ultimate Creator Contest, Beth Nicholls, Digital Camera World, Sept 15, 2022 , photo by Joby https://www.digitalcameraworld.com/news/youtube-sensation-casey-neistat-teams-up-with-joby-for-ultimate-creator-contest 

‍

Burke Franklin

LinkedIn - https://www.linkedin.com/in/burkefranklin/ 

Business Power Tools - https://www.businesspowertools.com/

Biz Plan Builder 8.0 Interactive - Amazon - https://www.amazon.com/JIAN-BizPlan-Builder-8-0-Interactive/dp/B00005KJJ2 

‍

The Secret Life of Walter Mitty, Director by Ben Stiller, 2013, PG, Twentieth Century Fox, TSG Engetrainment, Samuel Goldwyn Films - IMDb - https://www.imdb.com/title/tt0359950/ 

‍

Typhoon Haiyan / Super Typhoon Yolanda, Nov 2, 2013 - Nov 11, 2013 - one of the most powerful tropical cyclones ever recorded - 6,352 confirmed fatalities, 1,771 missing, $3B damage per Wikipedia -  https://en.wikipedia.org/wiki/Typhoon_Haiyan 

‍

Nielsen Top 10, March 12th - March 18th, 1973, via Robert Jay, TV Obscurities, August 8, 2010, reprint of the Nielsen report in the Los Angeles Times - “The Bunkers and CBS Top Nielsen Poll.” Los Angeles Times. 28 Mar. 1973:31. https://www.tvobscurities.com/2010/08/nielsen-top-ten-march-12th-march-18th-1973/ ‘The Partridge Family’: THR’s 1970 Review, THR Staff, The Hollywood Reporter, Sept 25, 2015 , photo by Phtofest - https://www.hollywoodreporter.com/tv/tv-reviews/partridge-family-first-episodes-1970-827360/ - 

‍

Film Like Casey Neistat - How to Shoot Movie Vlogs, Online Filmmaking Courses, July 11, 2021

https://onlinefilmmakingcourses.com/film-like-casey-neistat/ 

‍

Casey Neistat - Steve-O's Wild Ride! Ep #54, April 29, 2021

https://youtu.be/tdZqvkWaYaE 

‍

I tried living like Casey Neistat for 7 days, Joey Lever YouTube Channel, April 27, 2020

https://youtu.be/OQ8B5pL6MI8 ; Reddit - https://www.reddit.com/r/caseyneistat/comments/g9pmjj/i_lived_like_casey_neistat_for_a_week/ 

‍

Casey Neistat: How to be Heard, Haste & Hustle YouTube Channel, March 13, 2017

https://youtu.be/vyM4P3jXToA

‍

5 Tips to Vlog like Casey Neistat, Internet Impact YouTube Channel, Jan 26, 2016

https://youtu.be/TI0KiXrDZ00 : Reddit - https://www.reddit.com/r/caseyneistat/comments/43c5h6/5_tips_to_vlog_like_casey_neistat_im_a_big_fan_so/ 

‍

Blog like a Casey Neistat Vlog, Alistair Van Wyk, Medium, March 11, 2016 

https://medium.com/@alistairvwyk/blog-like-a-casey-neistat-vlog-1220fc6d7de6

‍

TEDxParkerSchool - Casey Neistat - Embracing Your Limitations and Making Movies, TEDxYouth, June 21, 2012

https://youtu.be/bs2JAyEdmXA 

‍

“I’m not afraid to take a swing and miss.” Frederick W. Smith Quote via Quote of Fancy 

https://quotefancy.com/quote/1418701/Frederick-W-Smith-I-m-not-afraid-to-take-a-swing-and-miss 

‍

“My motto was always to keep swinging. Whether I was in a slump or feeling badly or having trouble off the field, the only thing to do was keep swinging.” - Hank Aaron via AZ Quotes 

https://www.azquotes.com/quote/87 

‍

Disclaimer and Disclosure 

This is an unsponsored editorial

‍

Fair Use - In good faith, this work contains fair use of copyrighted and non-copyrighted media from the public domain & web for non-commercial & nonprofit educational purposes. This work is distributed free of charge. The author has neither monetized this work nor sought any profit from its distribution. Copyright Disclaimer under section 107 of the Copyright Act 1976: Allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statutes that might otherwise be infringing. Non-Profit, educational, or personal use tips the balance in favor of fair use. This work contains original work of commentary and critical analysis. Quotations are attributed to the original authors and sources. 

‍

All products, product names, companies, logos, names, brands, service names, trademarks, and registered trademarks (collectively, *identifiers) are the property of their respective owners. All *identifiers used are for identification purposes only. Use of these *identifiers does not imply endorsement. Other trademarks and trade names may be used in this document to refer to either the entities claiming the marks and/or names of their products and are the property of their respective owners. 

‍

We disclaim proprietary interest in the marks and names of others. No representation is made or warranty given as to their content. User assumes all risks of use. 

‍

©Copyright 2022 Menlo Creek Media LLC, All Rights Reserved

‍

Subscribe for updates:

Recent Episodes:

Lorem ipsum

Casey Neistat: Return to NYC, Discovery, Community, Collaboration, Connection | Turn the Lens #21

When Casey Neistat announced that he, Candice and the family were moving back to Manhattan, you might have heard a collective cheer from his many fans and followers, rising just above the distinctive 'bzzzz'ing' sound of his beloved Boosted Board motors. What many don't know, is the impact Casey had on my life, along a number of tangents, Boosted Boards being one, but more importantly, the lessons learned about content discovery in an asynch content consumption world. These are lessons I've try to incorporate in my content strategy, and teachings. And while I should have recorded it on my board or OneWheel, let me invite you to join me on a morning coffee walk, a bit less precarious, and less wind noise. Shot on my Samsung S21 for something different. I also read somewhere that most podcasts don't get past episode 20, so what better way to celebrate moving past that post, and doing something special for 21, on S21, like we did something special for Episode 13.So without further delay, and with my B2B marketing, product, and communication pros in mind, Lessons from Casey.

Martina Lauchengco: LOVED, Lessons, Modern Marketing Leadership | Turn the Lens #20

Martina Lauchengco is a fantastic B2B tech marketer, who learned from some of the brightest in the business, on a few of the most important software products ever, including Microsoft Word, Microsoft Office, and the first browser wars, between Netscape Navigator and Microsoft Explorer. She's worked for Bill, Marc, and Ben, and splitting early career time between Microsoft and Netscape provided an early graduate level experience in two very different methods of delivering software. Microsoft's rigorous methodology and process, Netscape's focus on speed, speed, ship, course correct and ship again.

In her new book LOVED, Martina meticulously sets the table, then works through the details, of laying a solid product marketing foundation, significantly increasing the probability of success for sales, engineering, and the entire company. Marketing is a function, not a personality type. It take work, not magic, and Martina clearly lays out the concepts in easy to follow detail.
‍

In this far ranging discussion, Martina shared her insight on some core marketing concepts like framing, story telling, product market fit, pricing, packaging, and bundling. Martina's guidance on content, have a point of view, perhaps provocative, break through the noise. The desired goal of modern marketing is to work into the day's attention and conversations by incorporating education, entertainment, and emotional connection. The target response (less specific than a CTA link), have your content be discovered by the people that matter, excite the audience so that that a) their intellectual curiosity is sparked & they need to learn more and b) intellectual curiosity sparked and a burning need to share with someone. Lots more in the book and the inter view. Martina is always fun, educational, engaging and thought provoking. A great teacher with fantastic work life lesson stories.
Thanks again Martina, Congratulations again with LOVED, quite a undertaking.

Get in touch for new projects.

Copyright © Menlo Creek Media, 2021, All rights reserved
Work
All ProjectsShopKitMeteorZonkFlaunter
About
OverviewApproachValuesTeamBlog
Services
BrandingProduct DesignDevelopmentWebsitesMotion Design
Others
Blog SingleTeam SingleStyle GuideGetting StartedLicences
LegalChangelogSupport
© 2021 Copyright Menlo Creek Media